Mobile game marketing has become a very important job no less than the level design, gameplay design or design for the user interface of the game. The market is currently very competitive with large studios that can spend millions of dollars on advertising. If you are struggling with the search capabilities of your mobile game, check out the nine tips below that will help you make a solid marketing campaign. The marketing tips below will help you lay the foundation for a successful ad campaign and get your game noticed by many users.
1. Identify your target customers
The first step is to find out who is going to love your game the most. Finding out this group of people will save you a lot of time and money as well as prevent you from bringing the game to an object that does not care about it.
The concept behind this is quite simple. If you want to sell a board game then your goal is to be a little kid, you will not have to pay for it to be advertised late at night, it’s like you will not have to try to sellthe ice cream in the cold winter. Identifying target customers means you will have many opportunities for you to achieve the results you desire, without wasting time as well as money.
If you do not know where to start, look at your competitors to see where they are investing the most effort. Try to identify the parts of your strategy that you can easily “imitate” and target the goals that are right for your users.
You should know that it would be better if you consider looking for your target audience in broad terms. You need to have a general idea of who will love your game first, then you can consider dividing each type of user in order to be able to target better such as the rich(VIPs), little money and no money. And from that you will have specific actions with each group.
By finding objects for the game, you are now ready for pre-launch marketing. Now is the time to start marketing your game, if you wait until your game is released, you have missed out on a very valuable marketing opportunity.
In pre-launch, you need to set a release date for your game. This will be associated with a lot of other marketing efforts. You will not want to spend weeks telling people that your game will be released one day but it will eventually be delayed for a number of reasons.
You will also need to decide what the marketing content for your game is. Does it have some educational benefits or is there something revolutionary? What will make people interested in your game before they can play it? Creating a perfect content will help you let everyone know about how great your game is.
3. Landing Page and Email List
Landing page is one of the simplest websites that you can use to promote your game. One of the benefits of landing pages is that you can place links to pages of app stores like Google Play or AppStore. You can also use this page to retrieve the email addresses of the Users.
Having the email addresses of potential users is the best way to tell them when your game will be released or when you have released an update. Landing page is a great place to receive user registration emails because you know that potential users interested in your game should visit this site. These are the first people you should notice when your game is released.
Designing a landing page is actually quite simple. You need to make it as simple as possible with as few distractions as possible, and it must also provide all the necessary content that the user is interested in. Pixduel’s landing page is a great example for you to learn.
4. Social Network
Today, marketing campaigns for most types of products relate to several types of social activities. Social networking is a useful marketing tool as it allows you to connect directly with potential users in a way that they are already familiar. There are a number of different social networking platforms you can use to promote your game but most importantly you need to find out which networks are the best and focus on it.
To find out which social networks work best with you, you can start with the most popular networks such as Facebook, Twitter, etc., and do some analysis to see which networks work best. Free tools like Buffer can help you manage your profiles and provide you with the basic analysis you need to determine which social network is most beneficial to you.
Post pre-launch information about your game and see who’s interested in it. Try to share the graphics of the game, extract some content from the story or something in the game to get feedback or even some new ideas provided by the user. You can also add links to landing pages, which will help you “better” filter your players.
5. Content Marketing
Content marketing can have many different forms but there is a form that most people are familiar with is blogging. An interesting blog can be a great way to get people’s attention and share information about your game.
You can create a blog from your landing page or from some other online platform. Use your blog to write about what’s best in the game so you can create excitement for the user even if they are not yet able to play your game.
The most important thing of content marketing is that the article must be really interesting. Do not just write about the small details you work on, make sure you tell people about interesting changes in the game and how these changes will affect your game. You also need to work continuously when implementing a content marketing campaign. If people expect your post to be published someday, they are more likely to read it every week.
6. Multimedia elements
Multimedia elements such as video, audio and images can be very powerful tools in your marketing campaign. Although these elements may take a long time to build, marketing campaigns will not be perfect without them.
As soon as your game is ready, you should make a trailer for the game. You can include this on your landing page and share it on social networks so people know what your game will look like.
If you are using some of the unique music for your game, consider sharing it, an attractive song that can pique the interest of the user and if these songs can impress for the listener, you will have more advantages. You should also create some promotional images for your game, preferably the screenshots of the game. You will also need them for the app stores, so you can use them for this purpose. They can be useful for sharing online or for the press.
Letting the press talk about your game is one of the best ways for people to know about your game. Before you use the press strategy, you will need to provide what is needed (often called a press package) to help journalists easily write about your game. These can be screenshots, logos or any other artwork. You should also write a game fact sheet and a press release about your game. You should also provide a video trailer and a game demo if possible.
Getting things they need is a pretty easy thing, getting their attention is a difficult issue. Before you start to contact the big news pages, consider which pages will actually write about your game. Contact them directly to make sure you really invest in the game instead of just emailing them. Sometimes you also need to prepare some accounts so that they can enter the game themselves to experience in the test environment.
Similar to using press strategy, review games are an effective way of marketing. Reviewing games can help you reach users you probably will not have when performing your own. You can also easily use these reviews for newspapers or other sections of your marketing campaign.
There are many sites that can review games, and of course some sites will gain more credibility than others. This is not to say that you should not approach less popular sites to receive reviews for your game. In fact, getting a review on small websites can help build and attract more attention than big sites. Also note that large sites may be overwhelmed with review requests from other games, so your review may not be perfect if they agree to write it for free.
Once you have some good reviews, make sure you also tell the reviewers about it. Share them on social networking sites or place them in your newsletters on the home page. You can also add reviews in the app store, which is a great way to convert potential users.
9. Compute the analysis
Once you’ve made all of these tips, another extremely important task is to calculate the results and tailor them accordingly to maximize the potential of your marketing campaign. Because no marketing campaign can work effectively with the mindset “set up and forget”.
Calculate the success of your social network posts and email newsletters to see if they have generated an attraction. There are many online tools that can help you maximize the potential for both of these techniques. You should also pay attention to the landing page to see how it can generate traffic for your game. This can tell you how much people are interested and watching your game.
Be sure to update your press package regularly and try to measure the download impact after reviews are released. If a site generates a greater impact than other sites, you will know who will be the first person to contact when your next game is released.
The above techniques are very important and essential if you are preparing to release a game. It can be said that the success of the game does not depend entirely on the marketing elements, but it will contribute a great part to bringing a lot of User to your game.
Once your game is over, players will advertise your game to their friends or relatives. And when you have a big community that loves your game, you will have plenty of opportunities and possibilities to bring in a huge amount of money by offering events, in game promotions. However, we will discuss the operation of this game in another article. Wish you will succeed in branding your game.
Also, I would like to highlight the The core things that game designer and game developers must have